A success story in bright Ferrari red. For ten years XTREM accompanied the seven-time champion in his career and created a full range of merchandising products, ranging from caps to T-shirts, clocks, bed linings to scooters. The Formula 1 world turned red. The tragic accident of Michael Schumacher in December 2013 was a deep shock for us, too, and we continue to wish him well for his recovery. #keepfighting

After working successfully with and for Michael Schumacher we had not to wait long for another cooperation with a German Formula 1 driver. For four years, we accompanied Sebastian Vettel and Red Bull Racing with a wide range of collectors’ items including “Vettel’s finger”.

The song of the Austrian DJ Ötzi alias Gerry Friedle “Anton from Tyrol” climbed the Olympus of ski hut exuberance and of the Munich Oktoberfest in 2001. And XTREM created the look-alike dancing doll, which did not only play the song but also shook its hips at the touch of a button. Even the original loved his look-alike!

What a summer! For the football championship in 2006 we had the licence to produce miniature trucks with decors of all the participating nations. The trucks were a major success not with Sepp Blatter and discount stores and all major toy outlets in Germany only but with thousands of football fans, too.

Do you recall the incessant buzz during the football championship in 2010 in South Africa? We still have the sound in our ears, and after the renowned German goal keeper Oli Kahn in TV tried to play a “Vuvuzela” horn it was clear: Our Vuvuzela was the top item of the tournament. And even “made in Germany”!

A German boy group with conspicuous hair styles hit the charts … And XTREM was with them and with the help of our business partners supplied enthusiasts with bed linings, music placers, caps, shoes, T-shirts and stationary – all with Tokio Hotel decor.